James Wellbeloved started with one simple aim – to produce a food that would help dogs that suffered from food allergies and digestive intolerance.
These problems meant that many dogs suffered from loose digestion and skin irritations that made their lives a misery and was distressing for their owners. A list of ingredients that were thought most likely to cause digestive and skin upsets was set up. None of these ingredients were to be included in James Wellbeloved dog foods.
Since those early days James Wellbeloved has continued to develop.
